Media Planner

Experience: 8–10 Years

Function: Media Planning

Location: Mumbai

Role Overview

We are looking for an experienced Media Planner with strong expertise in planning and executing media campaigns across TV, Print, and Radio. The ideal candidate should have a strong understanding of media markets, audience insights, campaign planning, and media measurement tools, with the ability to develop effective media strategies based on client objectives.

Key Responsibilities

• Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
• Understand client briefs and translate them into effective media strategies and plans.
• Conduct audience, market, and competitive analysis to identify relevant media opportunities.
• Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
• Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
• Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
• Monitor campaign performance and provide regular analysis and optimization recommendations.
• Prepare media plans, post-campaign reports, presentations, and performance summaries.
• Work with research and media measurement tools to analyse audience behaviour and media consumption.
• Track industry trends, media developments, and changes in consumer behaviour.
• Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
• Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.

Desired Skills & Competencies

• 8–10 years of experience in media planning, preferably with an advertising/media agency.
• Strong hands-on experience in TV, Print, and Radio planning.
• Good understanding of media research, audience measurement, and campaign analytics.
• Knowledge of BARC and other relevant media research/planning tools.
• Strong understanding of GRP/TRP, reach, frequency, CPRP, cost efficiency, and media ROI.
• Strong analytical and numerical skills.
• Proficiency in MS Excel and PowerPoint.
• Good communication and presentation skills.
• Ability to manage multiple clients and campaigns simultaneously.
• Strong negotiation, coordination, and problem-solving skills.
• Ability to independently handle media planning assignments and interact with clients.

Interested candidate can share CV at