Lead Generator

Key Responsibilities

* Research and identify qualified companies and decision-makers who may benefit from PR and marketing services.

* Focus on privately held, growth-stage companies with established market fit, strong revenue/profitability, and scaling potential.

* Identify prospects across industries such as technology, finance, and other growing businesses.

* Conduct prospect research through LinkedIn, company websites, databases, and other online channels.

* Build and maintain a consistent weekly pipeline of qualified leads.

* Create and send personalized LinkedIn messages and cold emails.

* Manage regular follow-ups with prospects to increase response and conversion rates.

* Qualify leads based on company size, business stage, budget, decision-maker role, and potential PR needs.

* Identify and connect with CEOs, founders, marketing leaders, and other key decision-makers.

* Convert qualified prospects into discovery calls and meetings.

* Follow up with contacts generated through BNI, networking events, conferences, and existing connections.

* Research BNI members and networking contacts to identify suitable prospects.

* Maintain accurate records of leads, outreach, responses, and follow-ups in the CRM.

* Track outreach performance and continuously improve prospecting and messaging strategies.

* Provide regular updates on lead generation activity, qualified opportunities, and meetings booked.

Skills & Qualifications

* 1–3 years of experience in Lead Generation, B2B Sales, SDR, or Business Development.

* Strong skills in LinkedIn prospecting, cold emailing, lead research, qualification, and appointment setting.

* Experience working with US/Canadian markets preferred.

* Ability to identify decision-makers and high-potential prospects.

* Familiarity with CRM tools and lead management.

* Excellent communication, follow-up, organization, and persuasion skills.

* Self-motivated and able to consistently build a qualified sales pipeline.

* Experience in PR, marketing, technology, or professional services is a plus.

US shift

Salary- 20-22k (4 hours)