Performance Marketing Executive
gurugram
Min. 2 years of experience in running performance marketing campaigns preferably for e-commerce organizations
Hands-on experience in running acquisition and remarketing campaigns across Google & Meta
Experience in managing & running campaigns with Affiliates & Programmatic Network
knowledge of Google Analytics, Google tag Manager
Bonus - Retention Marketing
Responsibilities
Translate business goals into campaign plan (media plans)-create budget & sales projections and optimize and pace the campaigns to budget
Responsible for growth in new users and driving online transactions
Create, edit, and optimize Google Ads campaigns: Search, Display, Discovery, Shopping, Remarketing & Video campaigns
Create, edit, and optimize Meta ad campaigns and make improvements across user funnels
Create, edit, and optimize Amazon & Flipkart, and optimize for Sales
Organize and structure ad campaigns and accounts for maximum positive performance results
Analyze the account performance regularly and make optimizations to improve or tweak the performance
Report on Campaign performance
Pay Scale
4LPA to 5LPA