Software Asset Management (SAM) Expert - L3

About the Company

We are looking for an experienced Software Asset Management (SAM) Expert at L3 level to lead enterprise SAM operations, license compliance, software modeling, and optimization initiatives. The role requires deep hands-on expertise in ServiceNow SAM Pro, software normalization and reconciliation, Effective License Position (ELP), Tier-1 publisher licensing, complex license metrics, and software audit readiness.

About the Role

We are looking for an experienced Software Asset Management (SAM) Expert at L3 level to lead enterprise SAM operations, license compliance, software modeling, and optimization initiatives. The role requires deep hands-on expertise in ServiceNow SAM Pro, software normalization and reconciliation, Effective License Position (ELP), Tier-1 publisher licensing, complex license metrics, and software audit readiness.

Responsibilities

• Lead enterprise SAM processes and provide L3 subject matter expertise for complex licensing and compliance scenarios.
• Configure, maintain, and govern software models and related data within ServiceNow SAM Pro.
• Drive software normalization, reconciliation, entitlement validation, and exception resolution.
• Establish, review, and maintain ELP for strategic software publishers.
• Analyze license consumption and utilization to identify compliance gaps, cost-saving opportunities, reclamation, and optimization actions.
• Interpret licensing terms and advise Procurement, Vendor Management, Legal, Finance, and technical teams on licensing obligations and risks.
• Support true-up, true-down, renewal, contract negotiation, and audit activities with accurate licensing data and recommendations.
• Develop and maintain SAM policies, standards, operating procedures, controls, dashboards, and compliance reports.
• Investigate data quality issues across discovery, CMDB, entitlement, procurement, and contract records.
• Mentor L1/L2 SAM analysts, review operational outputs, and guide resolution of complex cases.
• Engage with stakeholders and publishers to drive timely closure of compliance, optimization, and governance actions.

Qualifications

• 7+ years of relevant, hands-on experience in Software Asset Management processes and operations.
• Strong functional and operational expertise in ServiceNow SAM Pro.
• Hands-on experience in software normalization, reconciliation, software model creation, product classification, and model governance.
• Deep knowledge of Software Asset Lifecycle Management, including request, procurement, deployment, usage, optimization, renewal, and retirement.
• Experience establishing and maintaining Effective License Position (ELP) and compliance positions for major publishers.
• Strong experience interpreting software contracts, license agreements, product use rights, entitlements, subscriptions, and maintenance terms.
• Experience with Tier-1 publisher licensing, including Microsoft, Oracle, SAP, IBM, Broadcom/VMware, Adobe, Red Hat, and Citrix.
• Strong understanding of license metrics such as user, device, core, processor, virtual machine, concurrent, subscription, SaaS, and consumption-based licensing.
• Experience with software discovery, inventory, metering, usage analysis, and optimization.
• Experience supporting internal reviews and external publisher audits, including evidence preparation and audit defense.
• Strong analytical, reporting, stakeholder management, and vendor coordination skills.

Required Skills

• Lead enterprise SAM processes and provide L3 subject matter expertise for complex licensing and compliance scenarios.
• Configure, maintain, and govern software models and related data within ServiceNow SAM Pro.
• Drive software normalization, reconciliation, entitlement validation, and exception resolution.
• Establish, review, and maintain ELP for strategic software publishers.
• Analyze license consumption and utilization to identify compliance gaps, cost-saving opportunities, reclamation, and optimization actions.
• Interpret licensing terms and advise Procurement, Vendor Management, Legal, Finance, and technical teams on licensing obligations and risks.
• Support true-up, true-down, renewal, contract negotiation, and audit activities with accurate licensing data and recommendations.
• Develop and maintain SAM policies, standards, operating procedures, controls, dashboards, and compliance reports.
• Investigate data quality issues across discovery, CMDB, entitlement, procurement, and contract records.
• Mentor L1/L2 SAM analysts, review operational outputs, and guide resolution of complex cases.
• Engage with stakeholders and publishers to drive timely closure of compliance, optimization, and governance actions.

Preferred Skills

• Experience with Flexera One/FNMS, Snow License Manager, or another enterprise SAM platform.
• Exposure to cloud and SaaS license management for Microsoft 365, Azure, AWS, or Google Cloud.
• Knowledge of CMDB governance, Hardware Asset Management, Procurement, Vendor Management, and ITIL processes.
• Experience with Power BI reporting, PowerShell automation, or FinOps practices.

Pay range and compensation package

Expected Knowledge

• Microsoft: Enterprise agreements, M365, server and cloud licensing, user/device/core metrics
• Oracle: Processor and Named User Plus metrics, options/packs, virtualization considerations
• SAP: User and engine licensing concepts, measurement and compliance support
• IBM: PVU/VPC and sub-capacity licensing concepts
• Broadcom / VMware: Subscription and infrastructure licensing models
• Adobe, Red Hat, Citrix: User, subscription, core/socket, and concurrent licensing concepts

Equal Opportunity Statement

The ideal candidate is a hands-on SAM practitioner who can independently manage complex publisher licensing, build and govern software models, establish accurate compliance positions, and translate licensing risks and optimization opportunities into clear business actions. Strong communication and stakeholder-facing skills are essential.