Digital Marketing and SEO Associate
delhi
Responsibilities
Plan and execute digital marketing campaigns
Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Develop optimization strategies that improve the overall keyword rank for selected keywords and hence increase the web traffic
Monitor and analyze the effectiveness of marketing content
Performance marketing, preparing digital marketing strategies, analytics)
Impact on the brand quality and perception (via quality of content produced. Landing pages, emails, posts, etc.)
Website- Revamping and Positioning & Lead generation through website
Impact of affiliate marketing on lead conversion & Lead generation
Should have excellent understanding of Google's tracking tool like: Google Analytics, Google Search Console.
Monitor daily performance metrics to understand SEO strategy performance.
Must have strong knowledge of technical SEO (execution and benefits) and understanding of search engine algorithms and ranking methods.
Should be able to perform complete competitive analysis of other companies within the industry.
Familiarity with WordPress or other content management systems.
Requirement :-
Proven experience (4-6 years) in the role of digital marketing.
B.Sc in Computers, B.Tech/B.E. in Computers, BCA/ MCA in Computers.
Up-to-date with the latest trends and best practices in the industry.