Lead Generation Executive - B2B IT Services

Job description

Experience: 3–5 Years

Location: Hyderabad

Industry: IT Services | Custom Enterprise Applications | B2B Technology

Employment Type: Full-Time

About Us

We are a fast-scaling IT services company offering custom enterprise application development , cloud-native platforms, and digital transformation services. As we expand our global footprint, we are targeting clients across Southeast Asia (SEA), India, Europe, GCC, and North America .

To accelerate our outbound efforts, we are looking for a Lead Generation Executive who can identify, qualify, and nurture potential enterprise clients in these regions.

Role Overview

As a Lead Generation Executive, you will be responsible for building a robust pipeline of qualified leads through outbound prospecting , email campaigns , and LinkedIn outreach . This role is ideal for someone who understands enterprise technology and is driven by performance metrics, curiosity, and client engagement.

Key Responsibilities

Prospecting & Lead Generation

• Identify key target accounts and decision-makers (CXOs, Heads of IT, Digital, Procurement, etc.) across target geographies.
• Generate qualified leads through cold calling , LinkedIn outreach , and email campaigns .
• Use tools like LinkedIn Sales Navigator , Apollo , Lusha , and ZoomInfo to build prospect lists.

Email Campaigns & LinkedIn Outreach

• Draft and send personalized outreach messages tailored to buyer personas and industries.
• Manage and optimize outbound email sequences to improve open rates, CTR, and conversions.
• Engage and follow up with prospects on LinkedIn to build relationships and generate interest.

CRM & Reporting

• Update and maintain CRM systems (HubSpot, Zoho, or Salesforce) with accurate contact and activity data.
• Track and report on key lead generation KPIs such as number of outreaches, responses, meetings booked, etc.
• Work closely with the sales team to hand off qualified leads and align on lead quality expectations.

Market Intelligence

• Conduct basic research on companies, industries, and decision-makers before outreach.
• Stay informed on global trends in enterprise IT (cloud, app development, AI, automation, etc.) to have contextually relevant conversations.

What You Bring

• 3–5 years of experience in B2B lead generation or sales development for IT services or tech consulting companies.
• Strong hands-on experience with outbound tools (e.g., LinkedIn Sales Navigator, Apollo, Lemlist, Hunter, etc.).
• Familiarity with email marketing and outreach automation tools (Mailchimp, HubSpot, Woodpecker, etc.).
• Excellent written and verbal communication skills in English.
• Understanding of global enterprise sales dynamics and buyer personas in markets like SEA, India, GCC, Europe, and North America.
• Organized, persistent, and motivated to meet and exceed outreach targets.

Nice to Have

• Exposure to account-based marketing or targeted outreach strategies.
• Experience coordinating with pre-sales or SDR teams.
• Prior work with CRM platforms like HubSpot , Salesforce , or Zoho CRM .

Why Join Us?

• Join a high-growth, global IT services brand at a pivotal scaling stage.
• Take ownership of your region and outreach strategy.
• Collaborate with a forward-thinking sales and marketing team.
• Competitive compensation and incentive structure.
• Clear growth path into sales, pre-sales, or marketing strategy roles.